Fairness & Friends
Rewards Consulting Company
Best in class rewards practices are based on fairness, social responsibility, alignment with organisational goals, and recognising individual contributions.
Fairness & Friends supports organisations in developing fair and transparent rewards and HR strategies using AI technology.
Fairness & Friends Oy is a consultancy founded by experienced rewards professionals. We are dedicated to working towards a better and fairer working life by connecting rewards and technology.
Fairness & Friends LinkedIn Feed
Our services
The EU Pay Transparency Directive is raising questions for many organisations. Additionally companies may require support in developing strategic remuneration practices or innovative HR concepts. Our team of experts helps organisations to navigate these challenges effectively and delivers solutions that are tailored and aligned with your company’s goals and values.
We deliver transparent and sustainable rewarding solutions, which help companies to attract, engage and retain committed and motivated employees.
We help clients to achieve pay equity and foster an inclusive and equitable workplace culture by complying with the EU Pay Transparency Directive and local legislation.
We support clients with the following:
- A clear job architecture that is the foundation for most rewards and HR processes
- Fair and transparent salary structures
- Well-functioning annual rewards processes
- Equality policies and practices that promote fairness, equity and trust among employees
- Pay equity analyses that highlight and address potential pay inequities
- Tailored training and communication strategy to increase knowledge and awareness about pay equity
- Bonus and incentive programs designed to increase employee motivation and engagement
- Harmonised benefits as part of a fair total remuneration package
Upcoming! Our forthcoming technology solution addresses the challenge of unexplained salary differences in organisations by leveraging AI technology to provide more accurate evaluation of jobs.
This technology helps companies to comply with the EU Pay Transparency Directive and create more attractive and cost-effective remuneration practices without the need for expensive system reforms.
Currently, we are looking for pilot customers.
Curious to hear more? Let’s connect!
Stay tuned for updates coming soon and be part of our journey where advancements in technology are used to promote fairness and transparency in rewards practices.
We build fairness by ambitiously bringing together rewards and technology.
Our mission

Meet the team

I am a skilled rewards consultant, lecturer, writer and researcher, with nearly 20 years of diverse experience within rewarding.
I get enthusiastic about developing employee remuneration practices, promoting equality, knowledge sharing and impactful communication .
minna.nylander@fairnessandfriends.com
+358(0) 40 554 6385

I have nearly two decades of experience in rewards management across global organisations in Finland and Sweden.
My passion lies in fostering pay equity, inclusive communication, job evaluation and job architecture. I am dedicated to optimising organisational structures and fostering fair and transparent compensation practices.
Betjäning också på svenska!
sanni.karikoski@fairnessandfriends.com
+358 (0)40 754 6936

I am an experienced professional in sales and customer service. I have worked in various roles in account management and sales support for over 10 years.
Thanks to my extensive experience, I have a strong understanding of how to create a successful customer experience, which in turn fosters reliable and lasting customer relationships.
lotta.nylander@fairnessandfriends.com
+358(0) 41 4411 530
Contact us
Would you like to hear more about how we can help to build fair and sustainable rewards solutions for your organisation?
Let’s be in touch!
Fairness & Friends Advisory Board

Tiina Hahtovirta
Our co-founder Tiina Hahtovirta is heading the Advisory Board of Fairness & Friends.
"With a background in various leadership and HR roles, my goal is to assemble an ambitious and diverse team who will bring critical thinking and encouragement to Fairness & Friends!"

Matti Vartiainen
Our aim is to promote a fairer working life by combining rewards and technology. Matti’s deep knowledge of labor market dynamics and his extensive research experience in work and organizational psychology are invaluable to us.
His expertise will play a crucial role in our goal in developing effective and relevant technological solutions for the market.

Magnus Dahlbäck
Magnus Dahlbäck has deep knowledge and expertise in data analytics, data engineering and machine learning and is a renowned figure in the AI industry. Magnus is working as Senior Director Data and Platform at VOI Technology.
His background perfectly aligns with our vision to elevate Fairness &Friends’ technological advancements to new heights.

Baharak Bashmani
What better person to keep us on track on our business development and targets than Baharak. She is an expert in international human rights law and anti-racist activist. Baharak is working as Corporate Partnership Lead at Plan International Finland.
Her vast background perfectly aligns with Fairness & Friends’ goals in working towards a fairer working life by connecting rewards and technology.
Blog
Writings and current topics Fairness&Friends
Why the Idea of Salary Ranges in Job Advertisements Can Be Challenging?
In the first blog post from Fairness & Friends, I highlighted that one of the key aspects of the upcoming pay transparency directive is the
Employer responsibility: a paradigm shift with the Pay Transparency Directive
In this first blog post for Fairness & Friends, I’ll be focusing on the shifting paradigm of employer responsibility with the upcoming implementation of the